Marketing Strategies for Members

Chamber Mail, Visitor Inquiries, Lead Service, Membership Lists & Member-to-Member E-Mail

Chamber Mail

2010 Chamber Mail Guidelines (PDF)

Chamber Mail is a unique Myrtle Beach Area Chamber of Commerce program that saves members both time and money. Through this exciting advertising program, brochures are inserted in individually mailed envelopes distributed to all Official Myrtle Beach Vacation Guide inquiries. The cost per piece is a fraction of the price to send them individually.

• Targeted promotional destination envelope personally addressed and mailed to chamber Vacation Guide inquiries beginning spring 2010.
• One run of 100,000 destination envelopes mailed to specifically targeted inquiries in the top 10 feeder and visitation markets. Addresses will be selectively chosen from the Vacation Guide inquiries' top visitation markets by zip code.
• Reach potential customers for as low as 8.5¢ per inquiry.
• One-panel inserts (double-sided), full-color, full-bleed on 80-lb coated stock.
• Full turnkey program ... includes destination envelope, printing, shipping, postage, insertion, labeling, handling and mailing.

To qualify for participation in Chamber Mail, members must have at least a 1/6-page ad in the Official Myrtle Beach Vacation Guide.

Chamber Mail is administered by Visit Media. For more details or to subscribe to the service please give us call. We look forward to your participation in the program.

• Visit Media
  Phone: (843) 839-2424
  E-mail: VisitMedia@sc.rr.com

Note:In order to participate in Chamber Mail, members must contribute $1 per rented room night for accommodations members that are not participating in the TDF tax, or a
1 percent marketing fee or a nonparticipating advertising cost for activities and dining members that are not participating in the TDF tax.

Qualified Visitor Inquiries

Qualified Visitor Inquiry Services offers members an affordable way to promote their businesses by mail.

Through the Inquiry Services program, members may purchase the names and addresses of consumers who have requested vacation or relocation information from the chamber. Lists are provided to subscribers weekly via e-mail. The cost is $0.05 per name. Subscriptions to this program are on a monthly basis.

Members should be familiar with the policies and procedures regarding Inquiry Services before subscribing. Guidelines are available by calling Information Services at
(843) 916-7215.

Note: In order to participate in Visitor Inquiries, members must contribute $1 per rented room night for accommodations members that are not participating in the TDF tax, or a
1 percent marketing fee or a nonparticipating advertising cost for activities and dining members that are not participating in the TDF tax.

Convention Leads

Target definite meetings along with prospects for additional meetings.

For more information contact Elaine Michaud, Convention Services Manager, at
(843) 916-7266 or by e-mail.

Note: In order to participate in Convention Leads, members must contribute $1 per rented room night for accommodations members that are not participating in the TDF tax, or a
1 percent marketing fee or a nonparticipating advertising cost for activities and dining members that are not participating in the TDF tax.

Motorcoach Leads

Target definite groups and prospects for additional tours.

For more information contact Sandy Haines, Group Sales Manager, at (843) 916-7248 or by e-mail.

Note: In order to participate in Motorcoach Leads, members must contribute $1 per rented room night for accommodations members that are not participating in the TDF tax, or a
1 percent marketing fee or a nonparticipating advertising cost for activities and dining members that are not participating in the TDF tax.

Membership List

Reach more than 2,700 area businesses and organizations with the Myrtle Beach Area Chamber of Commerce membership mailing list. It's a great way to help your business keep in touch with other members of the chamber for advertising or informational purposes. Members may purchase the membership list on disk or e-mail (Excel spreadsheet) for $100. The list includes business name, contact name, complete mailing address, telephone number and category.

For more information, contact Scott Head, advertising sales manager, at (843) 916-7277 or by e-mail.

Member-to-Member E-Mail Blasts

A Member-to-Member E-Mail offers an affordable way for members to advertise their special offers, share fundraising activities or provide other information to the MBACC business community.

• Details
  Membership e-mail list of approximately 2,200*. E-mails will go out every other Thursday. Deadline for submission is a week before message.
  *Subject to change due to new member additions, opt-out, incorrect e-mails.
  
• Cost
  Exclusive message - $300
  Two members per e-mail - $200 per member
  
• E-Mail Options
  Photo or Logo
  Text or Word (.txt or .doc)
  

For more information, contact Scott Head, advertising sales manager, at (843) 916-7277 or by e-mail.