Marketing Strategies for Members

Online Marketing Opportunities

Upper Level Categorical Links

Separate from the business directory, these links are located on VisitMyrtleBeach.com on pages that correspond to membership categories. Only advertisers with memberships based on the respective category may purchase an upper-level link on a page. Additional upper-level links may be purchased by those who buy categorical links.

Note: In order to participate in upper level categorical links, members must contribute $1 per rented room night for accommodations members that are not participating in the TDF tax, or a 1 percent marketing fee or a nonparticipating advertising cost for activities and dining members that are not participating in the TDF tax.

Enhanced Business Directory Listings

Each member of the chamber is entitled to five free listings in the business directory of MyrtleBeachAreaChamber.com. Members may choose to enhance their free listing. For a small fee, the chamber will make the link stand out by putting it in a color box and bolding the text.

Coupons

Coupons submitted for the Vacation Guide coupon booklet, will also be included in the Save section of VisitMyrtleBeach.com to allow visitors to view and print members' coupons.

• Specifications
  377 x 124 pixels
  (your artwork does not need to include the Visit Myrtle Beach logo)
  72 dpi
  40 k max file size
  .jpg or .gif format
  No animation
  See example

Note: In order to participate in online coupons, members must contribute $1 per rented room night for accommodations members that are not participating in the TDF tax, or a
1 percent marketing fee or a nonparticipating advertising cost for activities and dining members that are not participating in the TDF tax.

E-Postcard

(2 per month)

• Agency requirements:
  Finished size is 500 x 450 pixels (no larger than 50k, in html or .jpg format)
  Text or Word (.txt or .doc) document with all copy including hyperlinks
• Design Requirements:
  (provided by advertiser)
  Logo
  Company name, address, phone, toll-free, URL
  Background color (RGB)
  Header, subhead, link color (1 color, RGB)
  2-3 images (no larger than 25k, combined size)
  Headline (3 - 5 words)
  Subhead (3 - 5 words)
  Copy/Bullet Points (100 words max)
  Directions, about the area your located in, hours etc. (25 words max)
  Special offer copy & expiration (15 words max)

Note: In order to participate in the epostcard, members must contribute $1 per rented room night for accommodations members that are not participating in the TDF tax, or a
1 percent marketing fee or a nonparticipating advertising cost for activities and dining members that are not participating in the TDF tax.

Segmented Accommodations E-Mail Blasts

(Five different properties per e-mail blast)

Segmented e-mail blasts offer an affordable way for those in the accommodations sector (Official Myrtle Beach Area Visitors Guide advertisers only) to reach highly targeted traffic by advertising your special offer to the accommodations interest group of more than 85,000
e-mail subscribers.

• Requirements:
  Photo
  Text or Word (.txt or .doc)
  One offer

Advertiser will receive two links: One to the member's site and one to the offer in the booking engine or specials page.

Note: In order to participate in the segmented accommodations e-mail, members must contribute $1 per rented room night for accommodations members that are not participating in the TDF tax, or a 1 percent marketing fee or a nonparticipating advertising cost for activities and dining members that are not participating in theTDF tax.

The costs of Internet options vary; contact Scott Head, advertising sales manager, at (843) 916-7277 or by e-mail.