Marketing Strategies for Members

Visitor Marketing Opportunities for Members

The Myrtle Beach Area Chamber of Commerce offers members a variety of ways to market their business. Below is a list of marketing opportunities that members can use to reach potential visitors.

Publications

Official Myrtle Beach Area Vacation Guide
2010 Convention & Visitors Bureau Packages

• Lodging Members Packaging (3.32 MB PDF)
  - Lodging Contract (PDF**)
• Dining Members Packaging (3.15 MB PDF)
• Golf Members Packaging (2.97 MB PDF)
• Activities & Services Members Packaging (3.40 MB PDF)
  - Non-Lodging Volume Based Contract (PDF**)
  - Non-Lodging Fixed-Based Contract (PDF**)
• Vacation Guide Digital Advertising Specifications (PDF)
• **Save PDF, complete contract, save and e-mail as attachment to Scott.Head@VisitMyrtleBeach.com or print and fax to (843) 916-7254
  
  
• Grand Strand Living: A comprehensive guide for those looking to relocate to the area and the primary business publication for established residents.
• Group Planner Guide: This publication is ideal for tour operators, group leaders, reunion planners, student travel organizers and event planners.
• Meeting Planning Guide: This guide is a must have guide for meeting planners who are considering the Myrtle Beach area.
  

Advertising Cooperatives

• Advertising Cooperatives: Stretch your ad budgets by taking advantage of negotiated discounted rates. The range of co-ops available include online promotions, e-mail blasts, magazines and newspaper inserts.

Online Marketing Opportunities

• Upper Level Categorical Links: Separate from the business directory, these links are located on VisitMyrtleBeach.com on pages that correspond to membership categories.
• Coupons: Coupons submitted for the Vacation Guide coupon booklet also will be included on VisitMyrtleBeach.com..
• ePostcard: Update vacationers on upcoming specials or events through a cost-effective e-postcard.
• Segmented Accommodations E-Mail Blasts: Segmented e-mail blasts offer an affordable way for those in the accommodations sector to reach highly targeted traffic.

Visitor Centers

• Brochure & Business Card Racks: Gain valuable access to new customers by marketing your services through business card and brochure racks in our Oak Street and South Strand welcome centers. It's a free benefit of membership.
• Chamber TV: Chamber TV is a continuously looping video that features 30-second spots touting the area's attractions, amusements, restaurants, shopping venues and theaters. The video runs during regular operating hours in our Oak Street and South Strand welcome centers.
• Monthly Calendar of Events & Theater Schedule: A monthly calendar of events is available at each of the welcome centers. Events can be submitted online at GrandStrandEvents.com. During season, theater schedules are included on the calendar of events.

Inquiry Opportunities

• Chamber Mail: Through this exciting advertising program, brochures are inserted in individually mailed envelopes distributed to all Official Myrtle Beach Vacation Guide inquiries.
• Convention Leads: Target definite meetings along with prospects for additional meetings.
• Motorcoach Leads: Target defined groups and prospects for further tours.
• Qualified Visitor Inquiries: Members may purchase the names and addresses of consumers who have requested vacation or relocation information from the chamber.