Myrtle Beach Area Visitor Profile
Information about our visitors comes from several sources. The following aggregate statistics apply to 2008 visitors along the Grand Strand.
Visitor Education
62% of the visiting population has some college, an associates or graduate degree. This continues to affirm that our visitor base is becoming more affluent.
| Education Level | | Some College | 29% | | High School Graduate | 22% | | College Graduate | 23% | | Associates Degree | 12% | | Post Graduate | 12% | | Other | 2% |
Visitor Age
The Grand Strand attracts a wide range of travelers. Approximately 94 of visitors were under the age of 65.
| Age Groups | | 18-34 | 17% | | 35-54 | 58% | | 55-64 | 19% | | 65+ | 6% |
Visitor Income
The Grand Strand attracts middle- to high-income travelers. Visitor income has steadily increased over the years.
| Income Groups | | $100,000+ | 40% | | $75,001-$99,999 | 3% | | $60,001-$74,999 | 17% | | $45,001-$59,999 | 21% | | $30,001-$44,999 | 12% | | $30,000 or less | 7% |
Visitor Party
The destination continued to attract adults traveling with children. Total party size including children was five.
| Travel Party Types | | Families | 56% | | Couples | 26% | | Three adults or more | 16% | | Single adult | 1% | | Single adult with children | 1% |
Visitor Length of Stay
The average length of stay along the Grand Strand was 5 days for leisure travelers and 3 days for business travelers.
| Nights Spent in the Area | | 1-3 nights | 18% | | 4-7 nights | 64% | | 8+ nights | 18% |
Visitor Activities
The Grand Strand is rich with activities and amusements for leisure and business travelers alike. In 2008, 93% of the leisure visitors enjoyed shopping. Additionally, 89% of overnight visitors enjoyed eating dinner at a restaurant, 90% went to the beach, and 16% played golf.
Visitor Characteristics
Grand Strand leisure travelers spent an average of $115 per person per day, and group business travelers spent an average of $194 per person per day. Furthermore, visitors typically use their own car as their primary transportation (86%). Most Grand Strand visitors (59%) stayed in hotels, while 25% stayed in condos and villas.
Source: 2008 Myrtle Beach Area Chamber of Commerce Conversion Study
If you would like to receive more information about the Myrtle Beach area, please feel free to contact us at (843) 626-7444.
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